Mirakl AI investment is driving a bold expansion as the company aims to surpass £155M in revenue by 2025. The French SaaS powerhouse, renowned for its marketplace solutions, has reported strong 2024 financial results and is now allocating unprecedented resources to artificial intelligence (AI).
AI: The Competitive Edge in E-Commerce
AI is rapidly transforming e-commerce, revolutionising logistics, advertising, and customer experience. Mirakl is well aware of this shift and is making AI a core driver of its growth. The company, valued at £2.75B since 2021, has reported an annual recurring revenue (ARR) of £137M for 2024—a 15% year-on-year increase.
The company also handled a staggering £8.7B in gross merchandise volume (GMV) in 2024, marking a 30% rise from the previous year. According to Adrien Nussenbaum, Mirakl’s co-founder and co-CEO, “2024 was a record-breaking year, and we’re carrying that momentum into 2025.” Mirakl’s flagship SaaS product, the Mirakl Platform, remained profitable throughout the entire year.
Expanding Beyond Marketplaces
Mirakl is not just focusing on its marketplace software—it is aggressively expanding into new revenue streams. Mirakl Ads and Mirakl Connect are emerging as key pillars of the company’s future growth.
In December 2024, Mirakl acquired Adspert, a leading adtech firm, to enhance its retail media capabilities. This move strengthens Mirakl Ads, which enables retailers to monetise website traffic and improve advertising ROI. Meanwhile, Mirakl Connect is evolving to offer enhanced services for advertisers and sellers, leveraging AI for better ad management and strategy execution.
Unprecedented AI Investment in 2025
Mirakl is making an extraordinary bet on AI. In 2025, the company’s AI investment will match its total AI spending over the past three years combined. This aggressive approach aims to deepen AI integration across all Mirakl solutions, enhancing automation, efficiency, and scalability.
Currently, 50 out of Mirakl’s 300 engineers are solely dedicated to AI projects. The company is working on optimising AI models such as Meta’s Llama, OpenAI’s ChatGPT, and Mistral’s 7B to cater specifically to e-commerce use cases.
Co-founder and co-CEO Philippe Corrot stated, “Our mission is twofold: acquiring new customers and providing our clients with the best data-driven tools to scale their marketplace revenue. AI is at the heart of this strategy.”
AI-Powered Innovations and Workforce Productivity
Mirakl has already demonstrated the impact of AI within its platform. In 2024, it launched Catalog Transformer, an AI-driven solution for automated catalogue management. This technology enables e-commerce businesses to streamline product listings and optimise content efficiently.
Internally, Mirakl is also leveraging AI to enhance productivity. Over 80% of Mirakl employees use generative AI tools daily, leading to the development of over 50 AI-powered assistants. These assistants improve data retrieval, document translation, customer feedback analysis, and client metric interpretation—offering smarter decision-making across the organisation.
What’s Next for Mirakl?
With its bold AI-driven strategy, Mirakl is positioning itself as a leader in the evolving e-commerce landscape. As competition in the digital marketplace intensifies, Mirakl’s AI innovations could be the key to unlocking new levels of efficiency and profitability.
The company’s massive AI push in 2025 is expected to accelerate adoption across its platform, setting new benchmarks for marketplace technology. With a clear focus on automation, data-driven insights, and retail media expansion, Mirakl is on track to redefine how businesses operate online.
